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Chinese language - Lego opens first flagship store in China
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CITYLIFE / Hip & New
Lego opens first flagship store in China
(CRI)
Updated: 2007-09-13 10:56
Lego CEO and President, Jorgen Vig Knudstorp, displays a toy at the
company's first flagship store in China at China World Shopping Mall in
Beijing on Wednesday, Sept. 12, 2007. [Photo: CRIENGLISH.com]?
Danish toy giant Lego opened its first flagship store in China on
Wednesday after a 15-year presence in the country.
Lego CEO and President, Jorgen Vig Knudstorp, who is on his first visit
to China, attended the launching ceremony at the store in China World
Shopping Mall in Beijing.
Knudstorp says Lego’s China sales account for less than one percent of
its total sales around the world and he believes there is much potential
for growth.
Founded in 1932, LEGO Group is now the world’s sixth-largest
manufacturer of toys in terms of sales.
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