Chinese Tutor - 'The Nanny Diaries' set for early release

ENTERTAINMENT / Movies






'The Nanny Diaries' set for early release

(ANI)
Updated: 2007-07-20 11:42





Alicia Keys, Scarlett Johansson in a still from The Nanny Diaries (2007).

American film studio, The Weinstein Company, has shifted the release of
its upcoming flick 'The Nanny Diaries' to an early pre-Labor Day spot of
August 24.

Earlier the comedy-drama was scheduled for a release on September 7.

The release date reportedly changed following date changes in movies of
Lionsgate, which will now be releasing Jet Li-Jason Statham action flick
War on August 24.

Another reason for shifting the release date was that movies released in
the week before Labor Day tend to have a 31 percent higher earning that
those released after Labor Day.

However speculations are that the release was shifted so that the film
faces lesser competition from other flicks. TWC distribution chief Steve
Bunnell insisted that it was a move just because it would give the film a
better playtime.

"It's clearly better playtime. If we had a movie in June or July and
moved it back to August, then that could be a dumping ground, but this
isn't that situation at all,” Variety magazine quoted Bunnell, as saying.

The film is based on "Nanny Diaries," a novel by by Emma McLaughlin and
Nicola Kraus, both of whom are former nannies.

The film is set for a Venice Film Festival screening on August 31.























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